Organization originator Mark Zuckerberg by and by lost more than $15bn (�11.5bn) in multi-day, seeing him tumble from fourth to 6th on Forbes' rundown of worldwide extremely rich people.
The drop came after the online networking monster distributed its second quarter comes about.
Albeit still positive, they came in underneath financial specialist desires - and organization shares had dove about 20% before the day's over.
So why the weaker numbers? For what reason did markets respond so severely? What's more, what does this mean for Facebook?
What did Facebook say?
The firm reported that its client development ascended at its slowest rate in two years.
It likewise cautioned that billions in spending, intended to enhance protection and track sponsors, would exceed income picks up.
Eight reasons Facebook has created
Those income picks up had themselves been constrained by a fall in client numbers in Europe and individuals making utilization of new choices to confine promoting.
What part did ongoing outrages play?
Facebook ascribed their outcomes to another publicizing arrangement and giving clients more control over security.
However, the obvious issue at hand was the twirl of outrages encompassing the organization.
The greatest included Facebook sharing the information of 87 million clients to a scientist at Cambridge Analytica, a political counseling firm.
In May, Mr. Zuckerberg showed up before the US Senate to apologize for his organization's part in the information break.
He likewise talked about "phony news", and claims that Russia utilized Facebook to meddle in the 2016 US presidential race.
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Craig Erlam, the senior market expert at Oanda, said these outrages have had a "negative effect" for the firm.
"Trust is so imperative with shopper patterns," Mr. Erlam told the BBC, "and individuals may feel that Facebook sold out their trust."
How important was GDPR?
Facebook declared that the number of its clients in Europe fell by 3 million in the main quarter, to 279 million. North American clients remained level at 185 million.
This takes after the presentation in late May of the EU General Data Protection Regulation (GDPR).
The new guidelines make it simpler for shoppers to discover what information associations hang on them, builds greatest fines for protection ruptures, and makes it compulsory to report any breaks to the specialists.
The colossal GDPR freeze
By what method will security law influence you?
As indicated by US news arrange CNBC, Facebook Chief Operating Officer Sheryl Sandberg said GDPR has not enormously influenced promoting income, but rather the full impacts of the new law may not be felt until the following quarter.
Is rivalry a factor?
Facebook has been the prevailing internet-based life goliath for quite a long time and remains unfathomably prevalent.
In its outcomes, the organization said it had in excess of 2.2 billion month to month dynamic clients toward the finish of June.
In any case, their most recent information suggests client number development is moderating.
An examination from the US-based Pew Research Center recommends youngsters are jettisoning Facebook for Snapchat, Instagram, and YouTube, with 85% of adolescents favoring the video stage to Facebook.
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